JEWELLERY IS THE ART PERFECTED BY EVERY INDIAN FOR IT IS NOT WORN AS AN ACCESSORY BUT AS AN ENSEMBLE. INSTEAD OF BEING REGARDED AS ONLY AN INVESTMENT OPTION JEWELARY WAS BEING PRIZED FOR ITS ESTHETIC APPEAL. FOCUS SEEMED TO HAVE SHIFTED FROM CONTENT TO DESIGN.
TREANDY AFFORTABLE AND LIGHT WEIGHT JEWELARY SOON GAINED FAMILIARITY. BRANDED JEWELARY ALSO GAINED ACCEPTANCE FORCING TRADITIONAL JEWELLERS TO GO IN BRANDING.
GIVEN THE OPPURTUNITIES THE BRANDED JEWELLARY MARKET OFFERED THE NUMBER OF GOLD RETAILERS IN THE COUNTRY INCREASED SHARPLY.
INDIA AND DIAMONDS ARE THE BEST KNOWN COMBINATION THROUGHUT THE DIAMOND INDUSTRY. THOUGH INDIA WAS KNOWN TO HAVE DIAMOND MINES MANY CENTURIES AGO- KOHINOOR, IT HAS VIRTUALLY NO MINES TODAY.
TODAY WITH ITS CUT AND POLISHED DIAMONDS, COLOURED GEMSTONES, GOLD JEWELARY AND FASHION JEWELARY. INDIA ACCOUNTS FOR ALMOST 50% OF THE INTERNATIONAL MARKET.
PAST PRESENT AND FUTURE;
DIMONDS CHERISH YOUR PAST, CELEBRATE YOUR PRESENT AND PROMISE FORE-EVER.
DIAMONDS ARE SIMPLY AMAZING HAVE NO PERFECT ALTERNATIVE.
SEE BUYING GUIDE------------------------------------->
THERE IS DEFINITELY A MARKET FOR BRANDED JEWELERY ESPECIALLY IF SOMETHING IS AIMED AT THE YOUNGER GENERATION, WHICH WANTS TO BUY FASHIONABLE REAL JEWELERY- FOCUS SHIFTED FROM CONTENT TO DESIGN
DIMONDS BUYING GUIDE
CUT;The cut of a diamonds affects its sparkle by affecting the light falling on it. When a diamond has been cut correctly, light is reflected from one facet to another and then dispersed through the top of the stone. The cut can’t be too deep for fear of it escaping before or after it is reflected. However, it is important to note that the cut of a diamond is not the same as its shape. The most popular shapes that diamonds can be cut into are round, marquise, pear, emerald, oval and heart. No matter what the shape, it takes a master diamond cutter to make a well cute diamond
COLOR;Diamonds can be plenty in color; and can range from the faint yellows or browns to the supremely rare blues, greens and pinks among other colors, often also called "fancies." It is said that the most suited color for a diamond is no color at all, since this enables the light to pass through easily ; thus making it sparkle a lot more. The colors of a diamond are graded from colorless to light yellow. The differences in the color of diamonds can only be spotted by a trained.
CLARITY;A diamond's clarity is determined by using a 10-power magnifying glass and a trained eye. Most diamonds contain very tiny impurities know as "inclusions." An inclusion can interfere with the light passing through the diamond. The fewer the inclusions, the more beautiful the diamond . Diamonds have the capability of producing more brilliance than any other gemstone. A diamond that is free of inclusions and surface blemishes is very rare and therefore very valuable.
WEIGHT;This is the weight of a diamond measured in carats. One carat is divided into 100 "points," so that a diamond of 75 points weights .75 ct. The carat-weight of a diamond is the easiest measurement to determine. Most importantly, two diamonds can be of equal carat-weight, but their value can differ greatly due to their cut, color, and clarity
ONECARROT EQUAL 0.02 GRAMS.
A CARAT IS ALSO DIVIDED INTO 100 POINTS.
COLOR;Diamonds can be plenty in color; and can range from the faint yellows or browns to the supremely rare blues, greens and pinks among other colors, often also called "fancies." It is said that the most suited color for a diamond is no color at all, since this enables the light to pass through easily ; thus making it sparkle a lot more. The colors of a diamond are graded from colorless to light yellow. The differences in the color of diamonds can only be spotted by a trained.
CLARITY;A diamond's clarity is determined by using a 10-power magnifying glass and a trained eye. Most diamonds contain very tiny impurities know as "inclusions." An inclusion can interfere with the light passing through the diamond. The fewer the inclusions, the more beautiful the diamond . Diamonds have the capability of producing more brilliance than any other gemstone. A diamond that is free of inclusions and surface blemishes is very rare and therefore very valuable.
WEIGHT;This is the weight of a diamond measured in carats. One carat is divided into 100 "points," so that a diamond of 75 points weights .75 ct. The carat-weight of a diamond is the easiest measurement to determine. Most importantly, two diamonds can be of equal carat-weight, but their value can differ greatly due to their cut, color, and clarity
ONECARROT EQUAL 0.02 GRAMS.
A CARAT IS ALSO DIVIDED INTO 100 POINTS.
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